ROCHE: SMARTICLES LAUNCH

BROADCAST CAMPAIGN

My Role: ​Creative Director / Director | Concept | Script

​It's not often that something comes along that could save the human race from catastrophe... So believe me when I say that Smarticles technology can save the human race from catastrophe! Drug-resistant bacteria are one of the greatest threats we face. Smarticles particles developed by Roche allows doctors to quickly identify and treat infections in a fraction of the time by altering bacterial DNA.I The only think more impressive than the science is the awesome video we created to introduce it!